Overview
Meral is an independent record label working with emerging electronic and experimental artists. The identity brings releases, digital platforms, and physical editions together under one flexible visual system.
Meral is an independent record label working with emerging electronic and experimental artists. The identity brings releases, digital platforms, and physical editions together under one flexible visual system.
The challenge
Each artist needed enough freedom to maintain a distinct visual world without making the label feel fragmented. The system also had to work across vinyl sleeves, streaming artwork, campaigns, and a growing digital archive.
Each artist needed enough freedom to maintain a distinct visual world without making the label feel fragmented. The system also had to work across vinyl sleeves, streaming artwork, campaigns, and a growing digital archive.
Approach
Warm cream, deep burgundy, black, and brushed silver form the core palette. Restrained typography, grainy photography, oversized catalogue numbers, and tactile print finishes give each release its own presence while keeping the wider label recognisable.
Warm cream, deep burgundy, black, and brushed silver form the core palette. Restrained typography, grainy photography, oversized catalogue numbers, and tactile print finishes give each release its own presence while keeping the wider label recognisable.
Gallery
