Overview
Ostra is a textile studio creating woven rugs, throws, and interior fabrics from natural wool and linen. The identity gives the collection a contemporary character while keeping material and craftsmanship at the centre.
Ostra is a textile studio creating woven rugs, throws, and interior fabrics from natural wool and linen. The identity gives the collection a contemporary character while keeping material and craftsmanship at the centre.
The challenge
The brand needed to feel premium without becoming overly rustic or decorative. A flexible system was also required to present changing patterns, fibres, and seasonal collections across both digital and physical applications.
The brand needed to feel premium without becoming overly rustic or decorative. A flexible system was also required to present changing patterns, fibres, and seasonal collections across both digital and physical applications.
Approach
Warm oatmeal, charcoal, raw linen, and muted clay define the palette. Close-up textile photography, restrained typography, and generous editorial layouts highlight weave, texture, and scale while maintaining a calm visual rhythm.
Warm oatmeal, charcoal, raw linen, and muted clay define the palette. Close-up textile photography, restrained typography, and generous editorial layouts highlight weave, texture, and scale while maintaining a calm visual rhythm.
Gallery
