Overview
Avenor is an independent eyewear brand creating understated optical and sunglass frames in small seasonal collections. The identity positions each frame as a considered design object rather than a fashion accessory.
Avenor is an independent eyewear brand creating understated optical and sunglass frames in small seasonal collections. The identity positions each frame as a considered design object rather than a fashion accessory.
The challenge
The brand needed to communicate material quality and precise construction without relying on conventional luxury eyewear imagery. It also required a flexible system for different frame shapes, colours, and future collections.
The brand needed to communicate material quality and precise construction without relying on conventional luxury eyewear imagery. It also required a flexible system for different frame shapes, colours, and future collections.
Approach
Warm ivory, dark tortoiseshell, graphite, and brushed metal define the visual language. Macro product photography, restrained typography, and generous layouts highlight frame details and materials while keeping the overall identity quiet and refined.
Warm ivory, dark tortoiseshell, graphite, and brushed metal define the visual language. Macro product photography, restrained typography, and generous layouts highlight frame details and materials while keeping the overall identity quiet and refined.
Gallery
