Overview
Halden is a travel goods brand creating durable luggage and everyday carry pieces for modern movement. The identity combines practical utility with a quieter, more architectural approach to premium travel.
Halden is a travel goods brand creating durable luggage and everyday carry pieces for modern movement. The identity combines practical utility with a quieter, more architectural approach to premium travel.
The challenge
The brand needed to communicate durability without feeling overly technical or rugged. It also required a visual system that could work consistently across different materials, sizes, and product categories.
The brand needed to communicate durability without feeling overly technical or rugged. It also required a visual system that could work consistently across different materials, sizes, and product categories.
Approach
Graphite, warm sand, aluminium, and muted olive form the core palette. Structured typography, precise product photography, and understated travel imagery create a functional but refined identity across digital and physical applications.
Graphite, warm sand, aluminium, and muted olive form the core palette. Structured typography, precise product photography, and understated travel imagery create a functional but refined identity across digital and physical applications.
Gallery
