Overview
Elsen is a contemporary glassware brand producing hand-blown objects for dining and interiors. The identity focuses on clarity, proportion, and the subtle imperfections that make each piece unique.
Elsen is a contemporary glassware brand producing hand-blown objects for dining and interiors. The identity focuses on clarity, proportion, and the subtle imperfections that make each piece unique.
The challenge
The brand needed to feel refined without becoming overly decorative or traditional. It also had to communicate craftsmanship across ecommerce, packaging, and editorial photography while keeping the products visually distinct.
The brand needed to feel refined without becoming overly decorative or traditional. It also had to communicate craftsmanship across ecommerce, packaging, and editorial photography while keeping the products visually distinct.
Approach
A restrained ivory and charcoal palette is paired with transparent glass, soft reflections, and muted amber accents. Clean typography, controlled lighting, and sculptural compositions create a quiet visual system that lets material and form lead the brand.
A restrained ivory and charcoal palette is paired with transparent glass, soft reflections, and muted amber accents. Clean typography, controlled lighting, and sculptural compositions create a quiet visual system that lets material and form lead the brand.
Gallery
