Vellum
Art direction
Overview
Vellum is an independent publishing house focused on architecture, photography, and contemporary culture. The identity brings together its growing catalogue through a clear editorial system designed for both print and digital.
Vellum is an independent publishing house focused on architecture, photography, and contemporary culture. The identity brings together its growing catalogue through a clear editorial system designed for both print and digital.
The challenge
Each publication needed to retain its own character while still feeling part of one recognizable collection. The brand also had to translate naturally from tactile printed editions into a modern digital experience.
Each publication needed to retain its own character while still feeling part of one recognizable collection. The brand also had to translate naturally from tactile printed editions into a modern digital experience.
Approach
A precise grid, oversized typography, and a vivid cobalt blue accent create the foundation of the identity. Full-bleed photography, restrained layouts, and tactile paper details give Vellum a distinct visual rhythm without overpowering the work it publishes.
A precise grid, oversized typography, and a vivid cobalt blue accent create the foundation of the identity. Full-bleed photography, restrained layouts, and tactile paper details give Vellum a distinct visual rhythm without overpowering the work it publishes.
Gallery
