Overview
Nerra is a contemporary lighting brand creating sculptural objects for residential and hospitality spaces. The identity positions each piece somewhere between functional product and collectible design.
Nerra is a contemporary lighting brand creating sculptural objects for residential and hospitality spaces. The identity positions each piece somewhere between functional product and collectible design.
The challenge
The products needed to feel distinctive without relying on the familiar visual language of luxury furniture brands. The identity also had to work across physical packaging, specification materials, and an image-led ecommerce experience.
The products needed to feel distinctive without relying on the familiar visual language of luxury furniture brands. The identity also had to work across physical packaging, specification materials, and an image-led ecommerce experience.
Approach
A restrained black and warm ivory system is paired with smoked glass, brushed metal, and amber light. Precise typography and dramatic product photography create a quieter, gallery-like presentation that keeps attention on form and material.
A restrained black and warm ivory system is paired with smoked glass, brushed metal, and amber light. Precise typography and dramatic product photography create a quieter, gallery-like presentation that keeps attention on form and material.
Gallery
